Sr Product Marketing Manager
T-Mobile
Bellevue, Washington
product marketing
marketing
marketing manager
manager
sales
mobile
marketing
messaging
content
management
team
technical
accommodation
March 26, 2023
T-Mobile
Bellevue, Washington
Be unstoppable with us!
- Increase the sales pipeline and prospects by developing product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint
- Create product collateral such as data sheets, technical briefs, and customer-facing presentations that informs and wins audiences to deliver meaningful revenue
- Enable sales, SE s, partners to sell by building effective sales tools and training materials, such as slide decks, competitive positioning, FAQs
- Deliver training sessions to technical and non-technical audiences
- Author original product content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts
- Develop the competitive comparison guide for use in positioning against similar offerings from other organizations
- Assist in product naming by providing market, competitive and customer context
- Support launch planning and orchestrate execution of the commercial release of a product
- Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
- Develop customer references, testimonials and case studies for external and internal use
- Drive product retention and up-sell/cross-sell strategies
- Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
- Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team
- Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
- 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
- Go-to-market Strategy - Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
- Segmentation - A strong technical foundation, including experience delivering segment-specific solutions
- Customer Experience Management - Extensive customer interaction experience and customer success storytelling
- Communication - strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
- Project Management - Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales Product Management
- At least 18 years of age
- Legally authorized to work in the United States
- T-Mobile requires all employees in this position to be fully vaccinated for COVID-19, unless precluded from doing so by applicable law. The CDC currently defines fully vaccinated as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. T-Mobile will require proof of vaccination, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause T-Mobile undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.
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