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Digital media manager

iStockPhoto Seattle, Washington
digital digital media media manager content digital marketing search media management team travel revenue
January 13, 2023
iStockPhoto
Seattle, Washington
FULL_TIME

Manager, Digital Media Marketing Duration : Permanent Location : Seattle, USA Start : ASAP The Manager, Digital Media Marketing at Getty Images is responsible for helping to grow revenue through digital marketing activity across the flagship website properties of GettyImages.


com and iStock.com. You will be involved in strategy development and management of the tactical, planning, implementation and execution in Paid Search, Paid Social, and Display channels.


Who You Are :



You are a hardworking digital marketer who embraces creativity and data, a mix of art and science, who has an understanding of how digital marketing channels connect customers with the right products, in the right place, at the right time.



You have strategic and operational experience within Paid Search, Paid Social, and / or Programmatic including the successful execution of campaigns and delivering to performance targets.


You understand the roles of each channel, the value they add at each stage of the funnel, and are keen to broaden your experience across other digital marking channels.



You are someone with strong attention to detail when implementing campaigns and conducting analytical work. You are a skilled communicator comfortable working across various business functions as well as presenting recommendations, discussing opportunities, and engaging senior business team members.



You are a self-starter who proactively seeks revenue-generating opportunities whilst efficiently prioritizing your workload.


A shown high-achiever, you strive to exceed targets through dedication, collaboration, and teamwork.


Your Next Challenge :



  • Be seen as the market leader for the countries you manage.

  • Own the paid digital strategy and deployment across channels for the specified markets.

  • Build and implement campaigns, bid management strategies and optimization frameworks across Paid Search and Social, and Programmatic / Display platforms.

  • Supervise daily, monthly and quarterly spend and performance levels, proactively optimizing campaigns to grow your markets and deliver to monthly targets.


Communicate the market performance to the broader team whilst providing recommendations.



  • Conceive, develop and implement test initiatives across channels in collaboration with other team members and drive A / B testing and continuous improvement across established programs.

  • Complete weekly, monthly, and quarterly performance analysis and projections, showcasing the results and be capable of presenting these to leadership across marketing and sales functions.

  • Contribute to a global team, sharing best practices, insights, and observations from activities across your markets, as well as working collaboratively on wider business initiatives.


What You'll Need :



  • Bachelor’s degree required; MBA preferred.

  • A minimum of 5 years’ experience in performance marketing.

  • Hands-on operational paid search experience essential.

  • Shown experience optimizing paid media to defined critical metrics.

  • 2+ years’ experience in a digital marketing role executing campaigns across multiple geographies.

  • Experience in using bid management tools, Search Ads 360 preferable.

  • Experience working across a combination of the following channels is advantageous : Paid Social, Programmatic, Native or Remarketing.

  • Advanced Microsoft Excel skills including the ability to manipulate and analyse large data sets.

  • Ability to be a hands-on operator who can quickly switch between strategy and execution.

  • Experience using website analytics tools (i.e. Omniture, Google Analytics, etc.).

  • Experience using data visualization tools (i.e. Looker, Tableau etc.).

  • Excellent troubleshooting and problem-solving capabilities.

  • Proven quantitative / analytical skills with meticulous attention to detail.

  • Excellent written and verbal communication skills comfortable liaising with all management levels internally, as well as with external vendors.

  • Demonstrated ability and experience in managing projects (writing business requirements, running roadmap, and championing projects) from inception to implementation.

  • Strong interpersonal skills with the ability to communicate effectively with both technical and non-technical individuals.

  • Ability to work reliably within and across teams and to function well in a large and global environment.

  • Proficiency in English required. Other languages are a bonus.


LI-HYBRID Covid-19 Company Statement : Getty Images does not require employees to be vaccinated against Covid-19, but vaccination or testing may be mandated by the relevant local laws with which Getty Images will comply.


If this position involves contact with third parties, attendance on site for events, travel and / or work in our offices, those actions will be subject to any to relevant local laws, venue or customer requirements, or travel requirements regarding vaccines or testing (and exemptions thereto).


US Specific : Getty Images does not require employees to be vaccinated against Covid-19, but vaccination or testing has been mandated by the Biden administration and that mandate applies to our US workforce.


If this position involves contact with third parties, attendance on site for events, travel and / or work in our offices, those actions will be subject to any to relevant local laws, venue or customer requirements, or travel requirements regarding vaccines or testing (and exemptions thereto).


Who We Are : Getty Images is a preeminent global visual content creator and marketplace. Through Getty Images, iStock, and Unsplash, we offer a full range of content solutions to meet the needs of any customer no matter their size around the globe.



  • Getty Images encompasses the largest and best path to market for visual creators through their premier brands including its core, Getty Images;

  • iStock, a value offering of creative stills and videos providing a significant volume of exclusive content to small and medium-sized businesses;


and Unsplash, a free offering of creative stills servicing the fast-growing and broad-based creator economy. Help us move the world with images! Bringing award-winning imagery to everyone, Getty Images has customers in almost every country in the world, with websites in 23 languages , bringing the world’s best content to media outlets, advertising agencies and corporations, small businesses and increasingly, direct to consumers.




With over 495 million assets , of which over 320 million are digitized , encompassing the latest global news, sports, celebrity, music and fashion coverage;



exclusive conceptual creative images; and the world’s largest commercial archive. New content is added daily, with 8-10 million new assets added each quarter .


Getty Images offers the most exclusive and unique creative and editorial visual content globally. The breadth and quality of our content allow our customers and partners to tell their stories with greater creativity and accuracy, thereby eliciting more emotion and enabling more action.


Getty Images moves the world whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving.


Getty Images offers the highest quality and most diverse visual content , based on industry-leading expertise and innovation .


Leadership Principles As a company, we're committed to living these Principles every day. Here's how we support our mission to be the best place to work globally.



We are trustworthy, transparent, and honest We love character, authenticity, and integrity. We always raise the bar Excellence is our norm;



we get better through endeavor, curiosity, and speed. We collectively bring solutions We love debate, but collaborating to solve problems for ourselves and our customers is everyone’s responsibility.


We care, are kind, courteous, and respectful We will not tolerate rudeness. We reject biased behavior and discrimination We seek to understand biases in all forms.


We call out biases and discrimination when observed and take action where responsible. We are inclusive of different voices, perspectives, and experience Diversity and inclusion are never done, but we are passionate in their pursuit.



We are one Getty Images with no silos We share goals and accountability; we and actively seek information and expertise;



we make time for our peers. We deliver on our commitments, and commercial goals With one voice and shared accountability.


We put the customer at the heart of everything we do We listen to, anticipate, and exceed customer needs, adapting as they evolve.


We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Women, gender-nonbinary, people of color, LGBTQIA+ people, and people with disabilities are encouraged to apply.


Getty Images is committed to providing Reasonable Accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance to search for a job opening or submitting an online application, please email RecruitingAccommodations gettyimages.


com. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life.


For company news and announcements, visit our Press Room , and for the stories and inspiration behind our content, visit Stories & Trends.


Find Getty Images on Facebook , Twitter , Instagram , LinkedIn , Pinterest and Tumblr , or download the Getty Images app where you can explore, save and share the world's best imagery.


Getty Images is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.


Getty Images believes that diversity is critical to our success in moving the world with images and is committed to creating an inclusive, mutually respectful environment that celebrates diversity.


We seek to hire on the basis of merit, competence, performance, and business needs.


Last updated : 2022-12-01


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