Marketing Manager (Product Marketing)

Description
SHIFT: Day Job
SCHEDULE: Full-time
Title: Marketing Manager Location: Ohio - This position is 100% remote;Work from home; applicant does not need to reside in posted state
Be part of an extraordinary team We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?
Build the Possibilities. Make an extraordinary impact. The product marketing lead is responsible for bringing new products and capabilities to market, ensuring that the sales team, customers and prospective customers understand it, and driving demand and usage of assigned products.
How you will make an impact: • Develop in-depth knowledge of assigned product(s), audiences, and personas • Understand market and client needs • Analyze competitive offerings • Determine value story and key differentiators
Product content: • Create and own key product messaging assets including product overview documentation, and standard feature grids • Create own ongoing management/updates to core sales assets including standard decks, sales slicks, and product brochures • Coordinate input and approvals from key stakeholders to support go-to-market and sales efficiency
Product marketing strategies: • Lead key strategies, such as branding, naming, targeting, and segmentation models • Consider distribution, penetration, market share, product mix, media mix, and competition in defining and developing metrics-based and insights-driven marketing strategies • Consult with product and sales partners to develop/lead ongoing campaign strategies that drive growth • Drive thought leadership for assigned product(s) • Build product marketing budget
Qualifications
Qualifications - External
Minimum Requirements: • Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
Preferred Skills, Capabilities and Experiences: • Managed care experience preferred. • Experience working with executive level staff preferred • Broad and deep understanding of strategic planning and project management preferred • Managed care product experience
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
The health of our associates and communities is a top priority for Anthem. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Anthem approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Anthem is able to reasonably accommodate. Anthem will also follow all relevant federal, state and local laws.
Anthem, Inc. has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World’s Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at careers.antheminc.com. Anthem is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.
REQNUMBER: PS72650-Washington